Whole Foods Market's Growth Strategies and Future Prospects |
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» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
It also talks about how WFM managed to build
a strong brand by offering an unmatched in-store experience, and
promoted itself by converting customers into brand ambassadors. Issues:
» To examine the factors behind the growth and profitability of a major natural
and organic foods retailer in the US. Contents:Keywords:Whole Foods Market, John Mackey, Growth strategy, Differentiation, Sustainability, Organic food, In-store ambience, Food-as-theater, Customer Brand Ambassador, Animal and Poultry Standards, Team-based management, Hiring Vote, Gainsharing, Wild Oats Market, Safeway Inc. |
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